In this episode of "Automotive Alchemy," Shaun and Shean discuss the importance of Google Ads and paid search for automotive dealers. They delve into different ad types, including traditional search, display, video, vehicle listing ads and performance max. Pay attention to the discussion around vehicle listing ads in particular as this is a very important ad type for dealers. The conversation also covers the significance of transparency, understanding ad metrics, optimizing campaigns, and staying up-to-date with market trends. Overall, the episode emphasizes the need for dealers to utilize the right ad types and strategies to effectively sell cars in today's digital landscape.
In this episode of "Automotive Alchemy," Shaun and Shean discuss the importance of Google Ads and paid search for automotive dealers. They delve into different ad types, including traditional search, display, video, vehicle listing ads and performance max. Pay attention to the discussion around vehicle listing ads in particular as this is a very important ad type for dealers. The conversation also covers the significance of transparency, understanding ad metrics, optimizing campaigns, and staying up-to-date with market trends. Overall, the episode emphasizes the need for dealers to utilize the right ad types and strategies to effectively sell cars in today's digital landscape.