
Automotive Alchemy
Welcome to 'Automotive Alchemy', a podcast that dwells in the cavernous depths of data, unearthing precious gems of wisdom to illuminate your path to digital marketing success. As alchemists, we understand that each nugget of information is a vital ingredient in our elixir of knowledge. So ready yourselves as we embark on an enlightening journey through the arcane world of data-driven automotive marketing.
Podcasting since 2023 • 16 episodes
Automotive Alchemy
Latest Episodes
The Reputation Economy: Why Online Reviews Matter More Than Ever
In this episode of Automotive Alchemy, John McAdams, Chief Revenue Officer at Dealer Alchemist and a 30-year automotive industry veteran, dives into one of the most powerful (and often overlooked) drivers of consumer behavior—online re...
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Season 2025
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Episode 16
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39:03

From Dealer to Vendor and Back: Lessons in Website Conversion & Growth
The evolution of dealership websites has reshaped automotive retail, yet one fundamental truth remains—conversion is the key to success. In this episode of Automotive Alchemy, John McAdams, Chief Revenue Officer at Dealer Alchemist, br...
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Season 2025
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Episode 15
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1:04:40

2024 In The Rearview: A Recap of Last Year & What To Expect In 2025
Dealer Alchemist leadership reflects on 2024’s lessons, emphasizing transparency and digital marketing as keys to success. They discuss essential strategies for navigating the upcoming year, urging dealers to maintain a clean online presence an...
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Season 2025
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Episode 14
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1:08:08

Dissecting Dealership Websites Part 2: New and Used Inventory
In this episode of Automotive Alchemy, we’re joined by Shean Kirin, the visionary founder of Dealer Alchemist, to uncover the strategies that can revolutionize your dealership’s online presence. Together, we tackle the art of optimizin...
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Season 2024
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Episode 13
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49:55

Dissecting Dealership Websites Part 1: Home and About Us
Unlock the secrets to transforming your car dealership's online presence with insights from Shean Kirin, founder and CEO of Dealer Alchemist. In this episode, Shean shares how understanding your target audience is crucial to optimizing your web...
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Season 2024
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Episode 12
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1:09:09
