Automotive Alchemy
Welcome to 'Automotive Alchemy', a podcast that dwells in the cavernous depths of data, unearthing precious gems of wisdom to illuminate your path to digital marketing success. As alchemists, we understand that each nugget of information is a vital ingredient in our elixir of knowledge. So ready yourselves as we embark on an enlightening journey through the arcane world of data-driven automotive marketing.
Podcasting since 2023 • 12 episodes
Automotive Alchemy
Latest Episodes
Dissecting Dealership Websites Part 1: Home and About Us
Unlock the secrets to transforming your car dealership's online presence with insights from Shean Kirin, founder and CEO of Dealer Alchemist. In this episode, Shean shares how understanding your target audience is crucial to optimizing your web...
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Season 2024
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Episode 12
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1:09:09
Avoid The Vanity Trap: Essential Metrics For Boosting Dealership Performance
Are vanity metrics misleading your dealership's marketing efforts? Shean Kirin joins us to reveal how focusing on superficial metrics like website visitors and social media likes can hinder true performance in automotive marketing. In this epis...
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Season 2024
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Episode 11
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1:08:18
Is Transparency The Key To Success In Automotive Digital Advertising?
Explore strategies for maximizing your ROI in automotive digital marketing with industry veteran Shean Kirin on the Automotive Alchemy Podcast. With over 30 years of experience, Shean brings valuable insights into how transparency can transform...
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Season 2024
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Episode 10
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1:05:24
Cracking the Conversion Code: Essential Strategies for Boosting Car Dealership Sales
Ever wondered why your dealership's digital marketing campaigns aren't driving the sales you expected? In this episode of Automotive Alchemy, Shean Kirin reveals the secrets behind the conversion metrics that truly matter for car dealerships. F...
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Season 2024
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Episode 9
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53:53
Automotive CTV: What Every Car Dealer Should Immediately Add To Their Marketing Plan
What if you could revolutionize your automotive advertising strategy and leave your competitors in the dust? Jeff Clark from Dealer Alchemist joins us to explore the seismic shift from traditional linear TV to Connected TV (CTV) and Over-The-To...
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Season 2024
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Episode 8
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49:17