Automotive Alchemy
Welcome to 'Automotive Alchemy', a podcast that dwells in the cavernous depths of data, unearthing precious gems of wisdom to illuminate your path to digital marketing success. As alchemists, we understand that each nugget of information is a vital ingredient in our elixir of knowledge. So ready yourselves as we embark on an enlightening journey through the arcane world of data-driven automotive marketing.
Episodes
13 episodes
Dissecting Dealership Websites Part 2: New and Used Inventory
In this episode of Automotive Alchemy, we’re joined by Shean Kirin, the visionary founder of Dealer Alchemist, to uncover the strategies that can revolutionize your dealership’s online presence. Together, we tackle the art of optimizin...
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Season 2024
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Episode 13
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49:55
Dissecting Dealership Websites Part 1: Home and About Us
Unlock the secrets to transforming your car dealership's online presence with insights from Shean Kirin, founder and CEO of Dealer Alchemist. In this episode, Shean shares how understanding your target audience is crucial to optimizing your web...
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Season 2024
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Episode 12
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1:09:09
Avoid The Vanity Trap: Essential Metrics For Boosting Dealership Performance
Are vanity metrics misleading your dealership's marketing efforts? Shean Kirin joins us to reveal how focusing on superficial metrics like website visitors and social media likes can hinder true performance in automotive marketing. In this epis...
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Season 2024
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Episode 11
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1:08:18
Is Transparency The Key To Success In Automotive Digital Advertising?
Explore strategies for maximizing your ROI in automotive digital marketing with industry veteran Shean Kirin on the Automotive Alchemy Podcast. With over 30 years of experience, Shean brings valuable insights into how transparency can transform...
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Season 2024
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Episode 10
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1:05:24
Cracking the Conversion Code: Essential Strategies for Boosting Car Dealership Sales
Ever wondered why your dealership's digital marketing campaigns aren't driving the sales you expected? In this episode of Automotive Alchemy, Shean Kirin reveals the secrets behind the conversion metrics that truly matter for car dealerships. F...
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Season 2024
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Episode 9
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53:53
Automotive CTV: What Every Car Dealer Should Immediately Add To Their Marketing Plan
What if you could revolutionize your automotive advertising strategy and leave your competitors in the dust? Jeff Clark from Dealer Alchemist joins us to explore the seismic shift from traditional linear TV to Connected TV (CTV) and Over-The-To...
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Season 2024
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Episode 8
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49:17
Automotive OTT: Navigating New Roads In Car Dealership Marketing
Get on the road to revolutionizing automotive dealership advertising with Jeff Clark of Dealer Alchemist, who joins the podcast to explore the merging lanes of OTT media and car sales. Get ready to unlock the secrets of harnessing streaming pla...
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Season 2024
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Episode 7
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1:09:18
Car Dealer Marketing Street Fight: Traditional vs. Digital vs. Third-Parties
Discover keys to revolutionizing your dealership's advertising strategy as Shean Kirin peels back the layers of marketing success. Our latest episode packs a punch with critical insights on when to cut ties with traditional advertising and how ...
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Season 2024
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Episode 6
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1:16:57
Navigating the GA4 Maze: Essential Insights for Car Dealerships on Analytics and Conversion Tracking
Embark on a journey through the GA4 maze as Shean Kirin, the dealer alchemist himself, sheds light on the transformative power of Google Analytics 4 for car dealerships. This episode dives into the intricacies of GA4, from setting up to dissect...
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Season 2024
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Episode 5
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1:07:01
Maximizing ROI: 5 Focus Areas To Help Car Dealers Improve Digital Advertising Results
Can you imagine a world in which your dealership’s digital advertising efforts are not only effective but also drive significant ROI? Operating in this digital era, it's crucial to understand and evaluate the various aspects and metrics involve...
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Season 2023
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Episode 4
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1:44:06
The Impact of Performance Max on Vehicle Listing Ads: Insights and Strategies for Car Dealers
Ever feel like you're losing money on digital advertising for your dealership? Stop the leaks and harness the power of Google's vehicle ads when you tune into this episode of Automotive Alchemy. We're peeling back the layers on this high-conver...
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Season 2023
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Episode 3
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1:08:39
Avoiding Pitfalls & Maximizing ROI: Successful Google Ads Strategies For Car Dealers
In this episode of "Automotive Alchemy," Shaun and Shean discuss the importance of Google Ads and paid search for automotive dealers. They delve into different ad types, including traditional search, display, video, vehicle listing ads and perf...
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Season 1
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Episode 2
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1:27:10
The GA4 Countdown: Understanding, Preparing and Thriving In The New Era of Analytics
On this episode of Automotive Alchemy, Lisa Gener and Andrew Nave discuss the recently activated Google Analytics 4 (GA4). Some automotive dealers prepared for this change, but many did not. Lisa and Andrew answer some critically im...
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Season 1
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Episode 1
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27:39